How to Market Yourself as a Real Estate Agent


The real estate industry has been around for centuries now, and it still attracts investors from everywhere around the globe. With the increase in population, there is always a need for residential developments to cater for the demand for accommodation and other forms of shelter. In addition, there are so many people in need of houses as well as investors pouring funds into estate development. Therefore, there is a parallel need for intermediaries to help market and bridge the gap between clients and estate developers. This is where the life of a real estate agent starts taking shape.

Because there is a boom in the real estate industry, there is, without a doubt, an influx in the number of real estate agents as well. The competition to remain afloat and relevant as a real estate agent has pushed agents to the limits of self-promotion and marketing. It is this that has forced some real agents to work as a team while others have opted to work alone. Whichever way you choose to go, ensure it’s the best to market yourself as a real estate agent. The advantage of working as a team is that you get to enjoy some advertising bonuses and promotions. For instance, businesses like offer all their estate agents a free advert every week in the local newspaper.

Here are a few more tips to help you market yourself as a real estate agent.

  • Make Your Business Mobile and Responsive

Time and again clients have admitted to finding it easier and convenient to work with a responsive and mobile real estate agent. The mobility of a real estate agent can be enhanced to a great extent by the availability and frequent use of social media platforms. When designing your website and your emails, use a design that will allow for accessibility from any type of device and screen size.

According to current statistics, more than 65% of emails are opened on mobile phones and tablets. Similar statistics show that the average number of Facebook users stands at 650 million. And with 30% of mobile traffic accounting for website visits, you may not want to let such a great opportunity pass you by.

  • Make Use of a Creative Customer Relationship Management Tool

Starting your real estate business by using a phenomenal CRM tool will greatly enhance the chances of you having a successful business as a real estate agent.

Once you have the right CRM tool, you can use it frequently in practice.  It should be reliable and easy to use. In addition, it should be well equipped with a management feature for your contacts. Invest in a customer relationship management solution that will maintain swift communication between your past and potential clients.

  • Use an Automated Marketing Content Technology

A real estate agent will always have too much to do with little time to do it. This will undoubtedly require you to save some time in your business undertakings. When marketing yourself as a real estate agent, you will be required to share content on social media. You will also be required to develop topics for content you are going to write and what you should share. All these activities though necessary can be quite challenging.

To ensure that you remain ahead of other in the business, you would want to make sure that your email recipients get content that is not only informative but also entertaining. To achieve this with ease and convenience, try to make use of content automation application and websites. Through this, you will save time and get SEO crafted content that will improve your image as a real estate agent.

  • Consider Using Farming Technique

Farming is a technique used especially by newbie real estate agents. This marketing technique is a quick way to transform you from a rookie into an expert real estate agent.

You are first required to select your target farm area. The optimal recommended farm size is 200 homes. There are quite a number of places which can make an effective farm area. Such areas include your neighbourhood, an area with a definite price range or condos and niche areas. As a matter of fact, “condos and luxury homes make a perfect farm area for newbie real agents to market themselves,” says Phillip from

There are a few other tips, but the above have been tried and tested. As you enter into the real estate industry, you may want to brace yourself with some of the strategies discussed above.

The post How to Market Yourself as a Real Estate Agent appeared first on Home Business Magazine.


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