Online Business – The Four Big Mistakes That My Friend Bob Made
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My friend Bob tried to start an Internet business to
Bob (let’s call him Bob to protect the innocent) is an eye doctor who loves grasshoppers (I don’t know why). And he tried to
He didn’t bother to search if there’s anybody looking for grasshopper’s eye diseases, or if there were any competition. He has an original product but no market to sell. That was “blind grasshoppers lover” Bob’s mistake number one.
He built a one page website with a lot of pictures, loud midi music, and big comic sans yellow font on a black background. A little content and a “buy my grasshopper’s eye disease book” flashing banners all over the site.
He didn’t care about headlines, professionally done web design, Search Engine Optimization, Keyword Density or shame whatsoever. That was “make me color blind” Bob mistake number two.
He probably was in a cornfield and heard a voice whispering “build it and they come”. Because that was he did, he DID build it, but he sat in front of his screen, drumming with the fingers on the desk waiting and waiting for them to come to his site and buy his book.
Once again he didn’t care about promoting his site, he didn’t do any SEO, link building, e-zine ads, forum marketing, article marketing, AdWords campaign, social media ads, list building… No he just waited for people to come. That was “Kevin Costner wannabe” Bob mistake number three.
He was always complaining because his site didn’t
Are you like my friend Bob? I hope not, I truly believe that you are those who do a proper market research on the niche before you even think on the product you are going to sell/promote. Who build a SE friendly site and at the same time attractive and useful to the readers. Who believe in the power of a good promotion, caring to build enough back links to your site to make people notice you and create unique and valuable content to make people acknowledge you as an expert on your niche. Those, who always keep track of his sites to see what is working and what is not. And those, who always find more than one way to monetize and leverage his site.
Remember this letters RBPTM (Research, Build, Promote, Track, and Monetize)
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Source by Chris N. D.