Podcast: Win Over a Buyer’s Brain – Understand the Science of the Sale


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Interview with John Asher, Author of Close Deals Faster

Understand the science of the sale and increase your home business sales revenue. Yes, sales is a science. If you can understand how the brain works, and get into your buyer’s brain, you’ll close more deals.

In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview John Asher, author of Close Deals Faster, and CEO of Asher Strategies, a high-level growth strategy consulting firm focused on improving sales. For more information visit www.asherstrategies.com.

Subjects discussed in this podcast include:

* The three different parts of the brain, and how you appeal to each one to close a sales deal

* How you can use stories to convince a prospect to buy

* Dangers of stereotypes: Why snap judgments will lead to lost sales

* Four levels of emotional intelligence that you can use to expertly connect with customers

* Whether emotion or logic is more important when making a sale

So get into your buyer’s brain to help close more sales and grow your home business revenue.

Episode Sponsor: CityAmerica * www.cityamerica.com



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